Frederique Constant

We are excited to present our second collaboration with luxury watch label Frederique Constant, a professional video for their Highlife World Timer model.

This video was created with four different sequences, displaying four different stories, at the different time.
Combining each of the four segments in one video was challenging due to our length and lighting constraints transitions, so we opted to show our client two versions of the video: one with the yacht, and one on the dunes.

Our first filming was on a yacht in the Balearics, followed by a private jet and a supercar in Germany, and finished on the picturesque Dunnes beach in Gran Canaria.

In addition to our Video Production services we also came up with a message following the story displayed on the video.

We strove to convey the message that comes with a World Timer.
ESCAPE was the word we discovered. We run, as if we’re escaping from something, and need to be elsewhere in urgency.
Or, perhaps we’re just escaping our daily hustles.

The video features a lone hero, so we changed the narrative that being alone is always a negative thing. Instead, we directed scenes that portrayed the values of SOLITUDE.
We wanted this video to resonate with people who value the freedom that comes with solitude, and make them fall in love with the World Timer. It was designed to show that the watch was the only companionship they needed, therefore we went with the theme ‘Savoring Solitude with The Highlife World Timer.

Our creation proved ideal for Frederique Constant’s website; client had not decided upon a vertical video better suited to social media but only for the Cinematic Video.

This collaboration marks the longest project we have ever created for a client. It wasn’t just due to the filming, which itself lasted for four days in total. It was due to the arrangement of the filming.
Usually, we deliver these types of projects within two or a maximum of three weeks. This project came with a series of challenges: 3 jet cancellations, due maintenance, snow, and even more unexpected occurrences. It was difficult to manage and plan everything we had to take care of: a yacht charter, a jet charter, a supercar, and scouting the perfect spot in Gran Canaria’s dunes.

For this commercial, we did everything ourselves, so the client did not have to organize anything from their side. The client only had to provide financial resources.

We managed all the location scouting for the video production, the asset management, and the video production itself. It took almost 50 hours of filming, 9 days of post production, and constant dedication to excellence.

Need a promotional video that conveys your brand’s message with sophistication and impact? Don’t hesitate to contact us.

Lazar Prvulovic

Digital Marketing Manager

Lazar is an expert consultant with over 5 years of experience in social media, marketing, public relations, advertising, audience engagement, and business development.

Lazar specializes in hospitality, special events, concerts, theatre, professional sports, entertainment, and destination travel – a master of the arts.

Lazar joins Par Excellence with a rich background in advertising sales, including broadcast, digital, experiential, and sponsorship deals. His experience in script writing, content creation, editing, and transcription make him a gem.

His creative savvy, coupled with his passion for excellence, makes him the best choice in providing our clients with the juiciest scoops in all of the luxury market.

He is young but very experience digital marketing wizard who are giving that magical touch to our company, with which we prove ourselves as the best in our field, but more importantly as a true friend of our customers.

Malik Asim

Website Manager

An elite web designer and developer, Malik Asim has a bachelor’s degree in Software Engineering, specializing in databases, programming, and web development.

Malik boasts a plethora of high-demand skills include graphic design, web development and design, and Oracle ADF. A tech connoisseur, he is experienced in several design tools, including Adobe Photoshop, Adobe Illustrator, Adobe XD and Figma.

Malik’s calm and positive demeanor mark him out just as well as well as his high affinity for science and technology. His expertise cuts across platforms including WordPress, Shopify, Wix, Magento and Laravel. This blend of knowledge and skill is what makes him a valuable asset to Par Excellence.

Nives Pahljina

Face of a Brand, Model, Brand Ambassador

If you want a commercial with Nina, that’s included in the price.

We have worked with many models in the last three years, hired many hostesses for our company’s needs at yacht shows, worked with grid girls at sports events, etc., etc., but we have never met such a naturally beautiful woman as Nives Pahljina!

The only woman we know personally who doesn’t photoshop her photos. We have engaged many women through their portfolio, but they are completely different when you see them in real life.
Either they have a lot of makeup, or a lot of filters on her photos.

The camera really likes Nives.
If you need a model for the presentation of your services or products, do not hesitate to choose Nives, our brand ambassador and model.

David Maljak

Photographer & Drone Operator

David is an incurable creative with a strong passion for picture painting. Although he is a self trained photographer, he has garnered over half a decade of experience in photography, channeling his natural talent for engaging and compelling storytelling through photo.

Davis is passionate about creating compelling brand stories that encapsulate the brand’s essence and naturally sell it to potential clients. He is an expert in the niches of travel and luxury lifestyle and excels at all aspects of brand content production, including photography and drone aerial.

Filip Hranic

Video Producer and Official Photographer

Video producer and artistic genius, Filip Hranic, is the man in charge of bringing your brand to life with his golden touch. Filip is a self-taught filmmaker and video editor whose passion for cinematography has propelled him to become one of the best in his field.

With lights, cameras, and the zeal to create magic, Filip has always loved everything related to video, editing, acting, and movies. After a couple of years of studying photography and taking multiple online courses, he has now amazingly transformed his hobby into a fruitful career.

Filip’s creative brilliance is unmatched. He is also fun to work with, making him a phenomenal addition to the Par Excellence team.